Jeremy Scheinberg

Chief Operating Officer

Biographical Summary

Creative mind with a wealth of experience in developing, marketing and managing guest interaction with major brands including Kodak, General Motors, Lego, Disney, Universal and General Mills.

Accomplishments

Project management, broadcast production, writing, producing, brand and identity management, advertising, new concept development, sustainable business, green industries, restaurants, retail, theme parks.

Experience

Alcorn McBride Inc., Chief Operating Officer

Responsible for the day-to-day operations of the company, developing growth and innovation strategies.

Carlson Brand Enterprise, Consultant

Brand and marketing consultancy that assists client companies to increase profitability and competitive advantage by addressing marketing and brand challenges. Provide value to clients by leveraging university academic researchers and experts while implementing the latest ideas, theory, and practice in brand management and marketing strategy.

Alcorn McBride Inc., Senior Project Manager

• Managed complex domestic and international engagements for high profile customers including Disney, Universal, NBC, Kodak, Lego, Princess Cruise Lines, and Hilton Hotels.
• Managed 6-person team to evaluate and re-engineer attractions, experiences and atmospherics for Universal Orlando Theme Parks.
• Designed and implemented new product introduction experiences for Kodak at Disney parks in Florida, California and France.
• Developed interactive branding area for Federal Express at FedEx Forum in Memphis.
• Managed development and design of new Lego theme park in Germany.
• Designed and coordinated audio/video systems for entertainment experiences for new Princess cruise ships.
• Interactive video game development for new technology demonstration for General Motors.
• Designed audio/video delivery systems for NBC retail experience in New York City.
• Design and marketing of new products for audio/video delivery for theme parks, casinos, restaurants and retail.

Skookoo Productions Inc., Producer/Director

• Wrote, produced and directed Selling Fun: The Business of Amusement Parks
• Marketed finished product to The Travel Channel.
• Brought project from concept, through clearance to production.

Education

University of Minnesota - Carlson School of Management

MBA Marketing and Strategy

University of Pennsylvania

BScE Systems Engineering